Is AMZN Worth Buying in 2026?

Amazon.Com Inc

STOCK RETAIL-CATALOG & MAIL-ORDER HOUSES Updated 2026-07-26

Here’s whether Amazon.Com Inc (AMZN) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 37 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-1.89% over 10 days); 3-month momentum negative (-12.1%). Currently 16.7% off its 52-week high. Score: -4/7.

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AMZN is trading below its 200-day MA ($234.59) — a key warning sign the longer-term trend is under pressure. An RSI of 37.3 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -0.1% compares to +16.5% for SPY (trailed the market by 16.5%).

$10,000 invested 1 year ago → $9,995 today
vs. S&P 500 (SPY) — same period trailed market by 16.5%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($234.59)
Above 50-day MA ($249.22)
RSI(14) neutral zone (30–70) — currently 37.3
Positive return (-0.1%)
!Within 10% of period high (−16.7%)
Period Range $232.11
$196.00 $278.56
RSI (14) 37.3
0 · OversoldOverbought · 100

Key Metrics

Price$232.11
Period Return-0.1%
Period High$278.56
Period Low$196.00
Drawdown−16.7%
MA-50$249.22
MA-200$234.59
RSI (14)37.3
Avg Volume (30d)53.9M
vs. SPYtrailed by 16.5%
Return Rank#520 of 999

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