Here’s whether Booking Holdings Inc. Common Stock (BKNG) is worth buying in 2026 —
based on weekly-updated price trend, RSI momentum, and return vs.
the S&P 500. Our current read: Bullish.
🟢
Bullish
Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+5.03% over 10 days); 3-month momentum positive (+30.1%). Concerns: declining volume on rally — weak conviction (0.76x 30d avg). Currently 9.6% off its 52-week high. Score: +4/7.
BKNG is in a confirmed uptrend, trading above both its 50-day ($188.06) and 200-day ($185.67) moving averages. An RSI of 68.7 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -8.2% compares to +20.5% for SPY (trailed the market by 28.7%).
$10,000 invested 1 year ago→ $9,177 today
vs. S&P 500 (SPY) — same period trailed market by 28.7%
1-Year Price Chart
Daily candles
MA-50MA-200UpDown
Signal Check
✓Above 200-day MA ($185.67)
✓Above 50-day MA ($188.06)
✓RSI(14) neutral zone (30–70) — currently 68.7
✗Positive return (-8.2%)
✓Within 10% of period high (−9.6%)
Period Range $209.62
$150.14$231.80
RSI (14) 68.7
0 · OversoldOverbought · 100
Key Metrics
Price$209.62
Period Return-8.2%
Period High$231.80
Period Low$150.14
Drawdown−9.6%
MA-50$188.06
MA-200$185.67
RSI (14)68.7
Avg Volume (30d)5.8M
vs. SPYtrailed by 28.7%
Return Rank#640 of 999
Trend Signals
Price is above the 200-day moving average ($185.67)
Price is above the 50-day moving average ($188.06)