Here’s whether Booking Holdings Inc. Common Stock (BKNG) is worth buying in 2026 —
based on weekly-updated price trend, RSI momentum, and return vs.
the S&P 500. Our current read: Bearish.
🔴
Bearish
Positives: above the 50-day MA (medium-term momentum positive). Concerns: trading below the 200-day MA (long-term downtrend); 50-day MA is falling (-2.29% over 10 days); RSI 77 — overbought, elevated pullback risk; 3-month momentum negative (-6.2%). Currently 17.8% off its 52-week high. Score: -4/7.
BKNG is trading below its 200-day MA ($202.95) — a key warning sign the longer-term trend is under pressure. With an RSI of 77.1, momentum has stretched into overbought territory — short-term pullbacks are common from these levels. The 1-year return of +5.7% compares to +35.1% for SPY (trailed the market by 29.4%).
$10,000 invested 1 year ago→ $10,571 today
vs. S&P 500 (SPY) — same period trailed market by 29.4%
1-Year Price Chart
Daily candles
MA-50MA-200UpDown
Signal Check
✗Above 200-day MA ($202.95)
✓Above 50-day MA ($172.11)
!RSI(14) neutral zone (30–70) — currently 77.1
✓Positive return (+5.7%)
!Within 10% of period high (−17.8%)
Period Range $192.01
$150.62$233.58
RSI (14) 77.1
0 · OversoldOverbought · 100
Key Metrics
Price$192.01
Period Return+5.7%
Period High$233.58
Period Low$150.62
Drawdown−17.8%
MA-50$172.11
MA-200$202.95
RSI (14)77.1
Avg Volume (30d)7.8M
vs. SPYtrailed by 29.4%
Return Rank#648 of 996
Trend Signals
Price is below the 200-day moving average ($202.95)
Price is above the 50-day moving average ($172.11)