Here’s whether Booking Holdings Inc. Common Stock (BKNG) is worth buying in 2026 —
based on weekly-updated price trend, RSI momentum, and return vs.
the S&P 500. Our current read: Bearish.
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Bearish
Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-0.70% over 10 days); weak 1-year return of -25.6%; 3-month momentum negative (-6.6%). Currently 29.0% off its 52-week high. Score: -6/7.
BKNG is trading below its 200-day MA ($193.34) — a key warning sign the longer-term trend is under pressure. An RSI of 69.7 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -25.6% compares to +24.4% for SPY (trailed the market by 49.9%). The current 29.0% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.
$10,000 invested 1 year ago→ $7,443 today
vs. S&P 500 (SPY) — same period trailed market by 49.9%
1-Year Price Chart
Daily candles
MA-50MA-200UpDown
Signal Check
✗Above 200-day MA ($193.34)
✗Above 50-day MA ($169.89)
✓RSI(14) neutral zone (30–70) — currently 69.7
✗Positive return (-25.6%)
!Within 10% of period high (−29.0%)
Period Range $165.84
$150.14$233.58
RSI (14) 69.7
0 · OversoldOverbought · 100
Key Metrics
Price$165.84
Period Return-25.6%
Period High$233.58
Period Low$150.14
Drawdown−29.0%
MA-50$169.89
MA-200$193.34
RSI (14)69.7
Avg Volume (30d)7.7M
vs. SPYtrailed by 49.9%
Return Rank#922 of 1245
Trend Signals
Price is below the 200-day moving average ($193.34)
Price is below the 50-day moving average ($169.89)