Here’s whether Church & Dwight Co., Inc. (CHD) is worth buying in 2026 —
based on weekly-updated price trend, RSI momentum, and return vs.
the S&P 500. Our current read: Neutral.
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Neutral
Positives: trading above the 200-day MA (long-term uptrend intact); RSI 53 — healthy momentum range. Concerns: below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-1.06% over 10 days). Currently 9.4% off its 52-week high. Score: +1/7.
CHD is holding above its long-term 200-day MA ($91.71) but has slipped below the 50-day MA ($97.24), pointing to short-term weakness in an otherwise intact trend. An RSI of 53.4 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +3.9% compares to +27.9% for SPY (trailed the market by 23.9%).
$10,000 invested 1 year ago→ $10,394 today
vs. S&P 500 (SPY) — same period trailed market by 23.9%
1-Year Price Chart
Daily candles
MA-50MA-200UpDown
Signal Check
✓Above 200-day MA ($91.71)
✗Above 50-day MA ($97.24)
✓RSI(14) neutral zone (30–70) — currently 53.4
✓Positive return (+3.9%)
✓Within 10% of period high (−9.4%)
Period Range $96.02
$81.33$106.04
RSI (14) 53.4
0 · OversoldOverbought · 100
Key Metrics
Price$96.02
Period Return+3.9%
Period High$106.04
Period Low$81.33
Drawdown−9.4%
MA-50$97.24
MA-200$91.71
RSI (14)53.4
Avg Volume (30d)2.1M
vs. SPYtrailed by 25.1%
Return Rank#693 of 1236
Trend Signals
Price is above the 200-day moving average ($91.71)