Is CHD Worth Buying in 2026?

Church & Dwight Co., Inc.

STOCK SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS Updated 2026-05-03

Here’s whether Church & Dwight Co., Inc. (CHD) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Neutral.

🔵
Neutral

Positives: trading above the 200-day MA (long-term uptrend intact); RSI 53 — healthy momentum range. Concerns: below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-1.06% over 10 days). Currently 9.4% off its 52-week high. Score: +1/7.

Ready to act on this? 📈 Trade on Webull

CHD is holding above its long-term 200-day MA ($91.71) but has slipped below the 50-day MA ($97.24), pointing to short-term weakness in an otherwise intact trend. An RSI of 53.4 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +3.9% compares to +27.9% for SPY (trailed the market by 23.9%).

$10,000 invested 1 year ago → $10,394 today
vs. S&P 500 (SPY) — same period trailed market by 23.9%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($91.71)
Above 50-day MA ($97.24)
RSI(14) neutral zone (30–70) — currently 53.4
Positive return (+3.9%)
Within 10% of period high (−9.4%)
Period Range $96.02
$81.33 $106.04
RSI (14) 53.4
0 · OversoldOverbought · 100

Key Metrics

Price$96.02
Period Return+3.9%
Period High$106.04
Period Low$81.33
Drawdown−9.4%
MA-50$97.24
MA-200$91.71
RSI (14)53.4
Avg Volume (30d)2.1M
vs. SPYtrailed by 25.1%
Return Rank#693 of 1236

Trade CHD

📈 Trade on Webull 📊 Trade on moomoo 💹 Interactive Brokers