Is COTY Worth Buying in 2026?

COTY INC

STOCK PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS Updated 2026-07-26

Here’s whether COTY INC (COTY) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Caution.

🟡
Caution

Positives: above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+0.83% over 10 days); 3-month momentum positive (+9.5%). Concerns: trading below the 200-day MA (long-term downtrend); RSI 71 — overbought, elevated pullback risk; weak 1-year return of -46.5%. Currently 48.8% off its 52-week high. Score: -1/7.

Ready to act on this? 📈 Trade on Webull

COTY is trading below its 200-day MA ($2.78) — a key warning sign the longer-term trend is under pressure. With an RSI of 71.3, momentum has stretched into overbought territory — short-term pullbacks are common from these levels. The 1-year return of -46.5% compares to +16.5% for SPY (trailed the market by 62.9%). The current 48.8% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $5,354 today
vs. S&P 500 (SPY) — same period trailed market by 62.9%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($2.78)
Above 50-day MA ($2.15)
!RSI(14) neutral zone (30–70) — currently 71.3
Positive return (-46.5%)
!Within 10% of period high (−48.8%)
Period Range $2.65
$1.82 $5.18
RSI (14) 71.3
0 · OversoldOverbought · 100

Key Metrics

Price$2.65
Period Return-46.5%
Period High$5.18
Period Low$1.82
Drawdown−48.8%
MA-50$2.15
MA-200$2.78
RSI (14)71.3
Avg Volume (30d)15.4M
vs. SPYtrailed by 62.9%
Return Rank#830 of 999

Trade COTY

📈 Trade on Webull 📊 Trade on moomoo 💹 Interactive Brokers