Is DNUT Worth Buying in 2026?

Krispy Kreme, Inc. Common Stock

STOCK RETAIL-FOOD STORES Updated 2026-07-26

Here’s whether Krispy Kreme, Inc. Common Stock (DNUT) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-2.11% over 10 days); weak 1-year return of -26.9%; 3-month momentum negative (-19.9%). Currently 38.4% off its 52-week high. Score: -6/7.

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DNUT is trading below its 200-day MA ($3.64) — a key warning sign the longer-term trend is under pressure. An RSI of 32.3 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -26.9% compares to +16.5% for SPY (trailed the market by 43.4%). The current 38.4% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $7,309 today
vs. S&P 500 (SPY) — same period trailed market by 43.4%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($3.64)
Above 50-day MA ($3.47)
RSI(14) neutral zone (30–70) — currently 32.3
Positive return (-26.9%)
!Within 10% of period high (−38.4%)
Period Range $3.15
$2.88 $5.11
RSI (14) 32.3
0 · OversoldOverbought · 100

Key Metrics

Price$3.15
Period Return-26.9%
Period High$5.11
Period Low$2.88
Drawdown−38.4%
MA-50$3.47
MA-200$3.64
RSI (14)32.3
Avg Volume (30d)2.9M
vs. SPYtrailed by 43.4%
Return Rank#740 of 999

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