Is ELF Worth Buying in 2026?

e.l.f. Beauty, Inc.

STOCK PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS Updated 2026-06-07

Here’s whether e.l.f. Beauty, Inc. (ELF) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-5.75% over 10 days); weak 1-year return of -57.2%; 3-month momentum negative (-35.8%). Currently 67.2% off its 52-week high. Score: -6/7.

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ELF is trading below its 200-day MA ($89.16) — a key warning sign the longer-term trend is under pressure. An RSI of 33.4 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -57.2% compares to +24.4% for SPY (trailed the market by 81.6%). The current 67.2% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $4,281 today
vs. S&P 500 (SPY) — same period trailed market by 81.6%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($89.16)
Above 50-day MA ($60.05)
RSI(14) neutral zone (30–70) — currently 33.4
Positive return (-57.2%)
!Within 10% of period high (−67.2%)
Period Range $49.57
$48.82 $150.99
RSI (14) 33.4
0 · OversoldOverbought · 100

Key Metrics

Price$49.57
Period Return-57.2%
Period High$150.99
Period Low$48.82
Drawdown−67.2%
MA-50$60.05
MA-200$89.16
RSI (14)33.4
Avg Volume (30d)3.9M
vs. SPYtrailed by 81.6%
Return Rank#1122 of 1245

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