Is HOG Worth Buying in 2026?

Harley-Davidson, Inc.

STOCK MOTORCYCLES, BICYCLES & PARTS Updated 2026-08-23

Here’s whether Harley-Davidson, Inc. (HOG) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bullish.

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Bullish

Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+2.12% over 10 days); 3-month momentum positive (+18.8%). Concerns: declining volume on rally — weak conviction (0.79x 30d avg). Currently 9.8% off its 52-week high. Score: +4/7.

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HOG is in a confirmed uptrend, trading above both its 50-day ($25.93) and 200-day ($22.88) moving averages. An RSI of 68.7 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +4.2% compares to +20.5% for SPY (trailed the market by 16.3%).

$10,000 invested 1 year ago → $10,421 today
vs. S&P 500 (SPY) — same period trailed market by 16.3%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($22.88)
Above 50-day MA ($25.93)
RSI(14) neutral zone (30–70) — currently 68.7
Positive return (+4.2%)
Within 10% of period high (−9.8%)
Period Range $28.20
$17.09 $31.25
RSI (14) 68.7
0 · OversoldOverbought · 100

Key Metrics

Price$28.20
Period Return+4.2%
Period High$31.25
Period Low$17.09
Drawdown−9.8%
MA-50$25.93
MA-200$22.88
RSI (14)68.7
Avg Volume (30d)2.5M
vs. SPYtrailed by 16.3%
Return Rank#540 of 999

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