Is HOG Worth Buying in 2026?

Harley-Davidson, Inc.

STOCK MOTORCYCLES, BICYCLES & PARTS Updated 2026-07-26

Here’s whether Harley-Davidson, Inc. (HOG) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bullish.

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Bullish

Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+1.75% over 10 days); RSI 51 — healthy momentum range; 3-month momentum positive (+10.3%). Currently 18.4% off its 52-week high. Score: +6/7.

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HOG is in a confirmed uptrend, trading above both its 50-day ($25.16) and 200-day ($22.94) moving averages. An RSI of 50.9 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +6.3% compares to +16.5% for SPY (trailed the market by 10.2%).

$10,000 invested 1 year ago → $10,625 today
vs. S&P 500 (SPY) — same period trailed market by 10.2%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($22.94)
Above 50-day MA ($25.16)
RSI(14) neutral zone (30–70) — currently 50.9
Positive return (+6.3%)
!Within 10% of period high (−18.4%)
Period Range $25.49
$17.09 $31.25
RSI (14) 50.9
0 · OversoldOverbought · 100

Key Metrics

Price$25.49
Period Return+6.3%
Period High$31.25
Period Low$17.09
Drawdown−18.4%
MA-50$25.16
MA-200$22.94
RSI (14)50.9
Avg Volume (30d)3.0M
vs. SPYtrailed by 10.2%
Return Rank#471 of 999

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