Is HSY Worth Buying in 2026?

The Hershey Company

STOCK SUGAR & CONFECTIONERY PRODUCTS Updated 2026-07-26

Here’s whether The Hershey Company (HSY) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 44 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-1.53% over 10 days); 3-month momentum negative (-9.0%). Currently 27.2% off its 52-week high. Score: -4/7.

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HSY is trading below its 200-day MA ($192.23) — a key warning sign the longer-term trend is under pressure. An RSI of 44.2 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -5.2% compares to +16.5% for SPY (trailed the market by 21.7%). The current 27.2% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $9,478 today
vs. S&P 500 (SPY) — same period trailed market by 21.7%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($192.23)
Above 50-day MA ($180.82)
RSI(14) neutral zone (30–70) — currently 44.2
Positive return (-5.2%)
!Within 10% of period high (−27.2%)
Period Range $174.30
$161.43 $239.48
RSI (14) 44.2
0 · OversoldOverbought · 100

Key Metrics

Price$174.30
Period Return-5.2%
Period High$239.48
Period Low$161.43
Drawdown−27.2%
MA-50$180.82
MA-200$192.23
RSI (14)44.2
Avg Volume (30d)2.2M
vs. SPYtrailed by 21.7%
Return Rank#570 of 999

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