Is KR Worth Buying in 2026?

The Kroger Co.

STOCK RETAIL-GROCERY STORES Updated 2026-07-26

Here’s whether The Kroger Co. (KR) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 45 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-2.75% over 10 days); weak 1-year return of -21.4%; 3-month momentum negative (-15.4%). Currently 25.7% off its 52-week high. Score: -5/7.

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KR is trading below its 200-day MA ($65.41) — a key warning sign the longer-term trend is under pressure. An RSI of 44.6 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -21.4% compares to +16.5% for SPY (trailed the market by 37.9%). The current 25.7% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $7,857 today
vs. S&P 500 (SPY) — same period trailed market by 37.9%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($65.41)
Above 50-day MA ($61.19)
RSI(14) neutral zone (30–70) — currently 44.6
Positive return (-21.4%)
!Within 10% of period high (−25.7%)
Period Range $56.87
$54.15 $76.58
RSI (14) 44.6
0 · OversoldOverbought · 100

Key Metrics

Price$56.87
Period Return-21.4%
Period High$76.58
Period Low$54.15
Drawdown−25.7%
MA-50$61.19
MA-200$65.41
RSI (14)44.6
Avg Volume (30d)8.9M
vs. SPYtrailed by 37.9%
Return Rank#710 of 999

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