Is KR Worth Buying in 2026?

The Kroger Co.

STOCK RETAIL-GROCERY STORES Updated 2026-06-07

Here’s whether The Kroger Co. (KR) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 43 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-2.93% over 10 days); 3-month momentum negative (-13.4%); rising volume on a downtrend (distribution, 1.31x avg). Currently 17.0% off its 52-week high. Score: -4/7.

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KR is trading below its 200-day MA ($66.76) — a key warning sign the longer-term trend is under pressure. An RSI of 42.8 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -4.0% compares to +24.4% for SPY (trailed the market by 28.4%).

$10,000 invested 1 year ago → $9,597 today
vs. S&P 500 (SPY) — same period trailed market by 28.4%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($66.76)
Above 50-day MA ($67.44)
RSI(14) neutral zone (30–70) — currently 42.8
Positive return (-4.0%)
!Within 10% of period high (−17.0%)
Period Range $63.57
$58.60 $76.58
RSI (14) 42.8
0 · OversoldOverbought · 100

Key Metrics

Price$63.57
Period Return-4.0%
Period High$76.58
Period Low$58.60
Drawdown−17.0%
MA-50$67.44
MA-200$66.76
RSI (14)42.8
Avg Volume (30d)6.1M
vs. SPYtrailed by 28.4%
Return Rank#748 of 1245

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