Is NKE Worth Buying in 2026?

Nike, Inc.

STOCK RUBBER & PLASTICS FOOTWEAR Updated 2026-07-26

Here’s whether Nike, Inc. (NKE) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 42 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-0.34% over 10 days); weak 1-year return of -44.7%; 3-month momentum negative (-6.7%). Currently 48.0% off its 52-week high. Score: -5/7.

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NKE is trading below its 200-day MA ($55.19) — a key warning sign the longer-term trend is under pressure. An RSI of 41.7 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -44.7% compares to +16.5% for SPY (trailed the market by 61.2%). The current 48.0% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $5,529 today
vs. S&P 500 (SPY) — same period trailed market by 61.2%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($55.19)
Above 50-day MA ($43.52)
RSI(14) neutral zone (30–70) — currently 41.7
Positive return (-44.7%)
!Within 10% of period high (−48.0%)
Period Range $41.70
$40.00 $80.17
RSI (14) 41.7
0 · OversoldOverbought · 100

Key Metrics

Price$41.70
Period Return-44.7%
Period High$80.17
Period Low$40.00
Drawdown−48.0%
MA-50$43.52
MA-200$55.19
RSI (14)41.7
Avg Volume (30d)25.2M
vs. SPYtrailed by 61.2%
Return Rank#820 of 999

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