Nike, Inc.
Here’s whether Nike, Inc. (NKE) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.
Positives: RSI 41 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-1.78% over 10 days); weak 1-year return of -46.5%; 3-month momentum negative (-8.8%); rising volume on a downtrend (distribution, 1.28x avg). Currently 49.1% off its 52-week high. Score: -5/7.
NKE is trading below its 200-day MA ($52.61) — a key warning sign the longer-term trend is under pressure. An RSI of 41.5 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -46.5% compares to +20.5% for SPY (trailed the market by 67.0%). The current 49.1% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.