Is NOW Worth Buying in 2026?

SERVICENOW, INC.

STOCK SERVICES-PREPACKAGED SOFTWARE Updated 2026-07-26

Here’s whether SERVICENOW, INC. (NOW) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Caution.

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Caution

Positives: 50-day MA is rising (+2.25% over 10 days); RSI 39 — healthy momentum range; 3-month momentum positive (+9.6%). Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); weak 1-year return of -50.4%. Currently 53.0% off its 52-week high. Score: -1/7.

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NOW is trading below its 200-day MA ($126.70) — a key warning sign the longer-term trend is under pressure. An RSI of 38.7 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -50.4% compares to +16.5% for SPY (trailed the market by 66.9%). The current 53.0% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $4,958 today
vs. S&P 500 (SPY) — same period trailed market by 66.9%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($126.70)
Above 50-day MA ($104.12)
RSI(14) neutral zone (30–70) — currently 38.7
Positive return (-50.4%)
!Within 10% of period high (−53.0%)
Period Range $98.78
$81.24 $210.20
RSI (14) 38.7
0 · OversoldOverbought · 100

Key Metrics

Price$98.78
Period Return-50.4%
Period High$210.20
Period Low$81.24
Drawdown−53.0%
MA-50$104.12
MA-200$126.70
RSI (14)38.7
Avg Volume (30d)23.7M
vs. SPYtrailed by 66.9%
Return Rank#850 of 999

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