Is ROKU Worth Buying in 2026?

Roku, Inc. Class A Common Stock

STOCK CABLE & OTHER PAY TELEVISION SERVICES Updated 2026-07-26

Here’s whether Roku, Inc. Class A Common Stock (ROKU) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bullish.

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Bullish

Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+2.89% over 10 days); RSI 49 — healthy momentum range; strong 1-year return of +57.7%; 3-month momentum positive (+23.2%). Concerns: declining volume on rally — weak conviction (0.36x 30d avg). Currently 4.6% off its 52-week high. Score: +6/7.

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ROKU is in a confirmed uptrend, trading above both its 50-day ($133.79) and 200-day ($110.01) moving averages. An RSI of 48.9 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +57.7% compares to +16.5% for SPY (beat the market by 41.2%).

$10,000 invested 1 year ago → $15,766 today
vs. S&P 500 (SPY) — same period beat market by 41.2%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($110.01)
Above 50-day MA ($133.79)
RSI(14) neutral zone (30–70) — currently 48.9
Positive return (+57.7%)
Within 10% of period high (−4.6%)
Period Range $141.97
$78.53 $148.88
RSI (14) 48.9
0 · OversoldOverbought · 100

Key Metrics

Price$141.97
Period Return+57.7%
Period High$148.88
Period Low$78.53
Drawdown−4.6%
MA-50$133.79
MA-200$110.01
RSI (14)48.9
Avg Volume (30d)6.3M
vs. SPYbeat by 41.2%
Return Rank#181 of 999

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