Is ROL Worth Buying in 2026?

Rollins, Inc.

STOCK SERVICES-TO DWELLINGS & OTHER BUILDINGS Updated 2026-07-26

Here’s whether Rollins, Inc. (ROL) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-4.47% over 10 days); weak 1-year return of -33.5%; 3-month momentum negative (-31.9%); rising volume on a downtrend (distribution, 1.25x avg). Currently 41.7% off its 52-week high. Score: -6/7.

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ROL is trading below its 200-day MA ($55.32) — a key warning sign the longer-term trend is under pressure. An RSI of 33.9 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -33.5% compares to +16.5% for SPY (trailed the market by 50.0%). The current 41.7% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $6,645 today
vs. S&P 500 (SPY) — same period trailed market by 50.0%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($55.32)
Above 50-day MA ($46.45)
RSI(14) neutral zone (30–70) — currently 33.9
Positive return (-33.5%)
!Within 10% of period high (−41.7%)
Period Range $38.56
$36.59 $66.14
RSI (14) 33.9
0 · OversoldOverbought · 100

Key Metrics

Price$38.56
Period Return-33.5%
Period High$66.14
Period Low$36.59
Drawdown−41.7%
MA-50$46.45
MA-200$55.32
RSI (14)33.9
Avg Volume (30d)5.3M
vs. SPYtrailed by 50.0%
Return Rank#780 of 999

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