Is SBUX Worth Buying in 2026?

Starbucks Corp

STOCK RETAIL-EATING & DRINKING PLACES Updated 2026-07-26

Here’s whether Starbucks Corp (SBUX) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bullish.

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Bullish

Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); RSI 53 — healthy momentum range; strong 1-year return of +10.2%. Currently 5.5% off its 52-week high. Score: +5/7.

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SBUX is in a confirmed uptrend, trading above both its 50-day ($102.55) and 200-day ($94.28) moving averages. An RSI of 53.4 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +10.2% compares to +16.5% for SPY (trailed the market by 6.3%).

$10,000 invested 1 year ago → $11,019 today
vs. S&P 500 (SPY) — same period trailed market by 6.3%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($94.28)
Above 50-day MA ($102.55)
RSI(14) neutral zone (30–70) — currently 53.4
Positive return (+10.2%)
Within 10% of period high (−5.5%)
Period Range $103.25
$77.99 $109.23
RSI (14) 53.4
0 · OversoldOverbought · 100

Key Metrics

Price$103.25
Period Return+10.2%
Period High$109.23
Period Low$77.99
Drawdown−5.5%
MA-50$102.55
MA-200$94.28
RSI (14)53.4
Avg Volume (30d)7.1M
vs. SPYtrailed by 6.3%
Return Rank#441 of 999

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