Is SBUX Worth Buying in 2026?

Starbucks Corp

STOCK RETAIL-EATING & DRINKING PLACES Updated 2026-08-23

Here’s whether Starbucks Corp (SBUX) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bullish.

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Bullish

Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+1.91% over 10 days); RSI 61 — healthy momentum range; strong 1-year return of +20.9%. Concerns: declining volume on rally — weak conviction (0.75x 30d avg). Currently 3.1% off its 52-week high. Score: +5/7.

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SBUX is in a confirmed uptrend, trading above both its 50-day ($104.45) and 200-day ($96.53) moving averages. An RSI of 61.0 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +20.9% compares to +20.5% for SPY (beat the market by 0.4%).

$10,000 invested 1 year ago → $12,091 today
vs. S&P 500 (SPY) — same period beat market by 0.4%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($96.53)
Above 50-day MA ($104.45)
RSI(14) neutral zone (30–70) — currently 61.0
Positive return (+20.9%)
Within 10% of period high (−3.1%)
Period Range $107.08
$77.99 $110.51
RSI (14) 61.0
0 · OversoldOverbought · 100

Key Metrics

Price$107.08
Period Return+20.9%
Period High$110.51
Period Low$77.99
Drawdown−3.1%
MA-50$104.45
MA-200$96.53
RSI (14)61.0
Avg Volume (30d)7.2M
vs. SPYbeat by 0.4%
Return Rank#401 of 999

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